After graduating from the University of Florida with a Bachelor’s of Science in Journalism and Communications, I have spent more than five years in a professional digital marketing capacity launched after gaining advertiser and publisher attention from a personal health and fitness blog, Exercise and Eat, which I built during college. I excel in writing and producing content and delivering through the appropriate channels to drive conversions, brand awareness and reputation management.
I have experience creating both B2B and B2C marketing automation workflows in Salesforce products (Pardot and Marketing Cloud’s JourneyBuilder) and Hubspot. In addition to marketing automation experience, I have experience with growth strategy, digital and social media marketing. I have been in the online and digital media sphere since 2008 and have spent the majority of my career on the front- and back-ends of websites and online communities. I work to design intuitive user experiences driven by value-add content and tweaking those creations based on performance data whether in Google Analytics, AdWords, Facebook for Business or Salesforce to help make improvements to drive business growth.